Task: to hold an online corporate party at a premium level. To convey the company's values to employees and remind them of the importance of each of them. To set the right emotion when presenting a new stage of the company's development.
Solution: Employees received gift boxes and invitations to the corporate party. After scanning the QR code, a stylish landing page with a countdown, designed specifically for the event, awaited them. When the timer went to zero, the online broadcast began from a decorated studio with full technical support: lighting, sound equipment, DJ console.
During the corporate party, employees played the "Truth or Lie" quiz, lit sparklers, took photos and chatted.
Summary: Employees felt that they were working in a special company - design and technical solutions created a premium atmosphere, the quiz added communication and fun, the pre-prepared website and gift boxes - worries.
Immediately after the corporate event, Chanel ordered the organization of the 2021 marketing plan.